MasterCraft
MasterCraft
DURATION
1 Month
DURATION
1 Month
CLIENT
-
CLIENT
-
UX/UI Design
UX/UI Design
Mobile App Design
Mobile App Design
Learning Experience Design
Learning Experience Design
Gamification Strategy
Gamification Strategy
PROJECT OVERVIEW
PROJECT OVERVIEW
MasterCraft is a mobile app that bridges the gap between social media engagement and vocational skill acquisition. Built to empower individuals facing unemployment, it blends the addictive nature of social platforms with structured skill-learning modules — helping users stay engaged, motivated, and job-ready.
MasterCraft is a mobile app that bridges the gap between social media engagement and vocational skill acquisition. Built to empower individuals facing unemployment, it blends the addictive nature of social platforms with structured skill-learning modules — helping users stay engaged, motivated, and job-ready.
The Challenge
The Challenge
Many individuals, especially in underserved communities, spend hours on social media but lack access, motivation, or structure to develop vocational skills. Traditional platforms like Udemy or Coursera often feel rigid or unrelatable, leading to dropout and disengagement. The challenge was to create a learning platform that feels as familiar and addictive as social media, yet drives real personal growth.
Many individuals, especially in underserved communities, spend hours on social media but lack access, motivation, or structure to develop vocational skills. Traditional platforms like Udemy or Coursera often feel rigid or unrelatable, leading to dropout and disengagement. The challenge was to create a learning platform that feels as familiar and addictive as social media, yet drives real personal growth.
WHAT I DID
WHAT I DID
UX Research & Problem Mapping: Identified key user behaviors from social media usage patterns and mapped them against motivational gaps in existing e-learning platforms.
UX Research & Problem Mapping: Identified key user behaviors from social media usage patterns and mapped them against motivational gaps in existing e-learning platforms.
End-to-End Mobile UI Design: Designed 32 intuitive, mobile-first screens using Figma, covering onboarding, learning modules, social learning feed, gamification progress, and personal dashboards.
End-to-End Mobile UI Design: Designed 32 intuitive, mobile-first screens using Figma, covering onboarding, learning modules, social learning feed, gamification progress, and personal dashboards.
Engagement-First UX Strategy: Integrated social-like features (feeds, streaks, reactions) into the learning environment to drive consistency, curiosity, and retention. Focused on reducing friction for new users.
Engagement-First UX Strategy: Integrated social-like features (feeds, streaks, reactions) into the learning environment to drive consistency, curiosity, and retention. Focused on reducing friction for new users.
Gamification Layer: Designed a reward system with badges, points, and milestones to boost motivation, help users track progress, and feel a sense of achievement.
Gamification Layer: Designed a reward system with badges, points, and milestones to boost motivation, help users track progress, and feel a sense of achievement.
OUTCOMES & IMPACT
OUTCOMES & IMPACT
Delivered a comprehensive design system and clickable prototype ready for build.
Delivered a comprehensive design system and clickable prototype ready for build.
“With MasterCraft, we didn’t just design a learning app, we reimagined how learning could feel like scrolling Instagram, but actually build your future.”
“With MasterCraft, we didn’t just design a learning app, we reimagined how learning could feel like scrolling Instagram, but actually build your future.”
Samuel Adeyemi
Samuel Adeyemi
Vocational Coach
Vocational Coach
